Social Media RFP: Free Templates and Examples

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Social network RFPs (ask for proposals) are the beginning locations for numerous successful social networks strategies, projects, and partnerships.

In fact, a social media RFP template is the beginning place. Developing a fantastic RFP for social media marketing services isn’t simple, after all.

Write something too unclear, and you’ll be sifting through unhelpful applications.

Leave a lot of questions unanswered? You’ll invest all your time writing prolonged responses to e-mails from interested vendors.

Whether you’re a firm or vendor, what you get out of a social networks RFP depends upon what you take into it. So why not use a tried-tested-and-true social media RFP template to set your task or brand name off on the best foot?

Bonus: Get the free social networks RFP template to develop your own in minutes and discover the right company to assist you accomplish your goals.

What is a social media RFP?

Here’s some important marketing vocab for you: RFP means “ask for proposition.”

A social networks RFP is an open call for pitches, whether for a one-off task or a longer-term collective relationship. It can be put out to social media marketing companies or private professionals.

Your RFP for social networks marketing services might do the following:

  • detail a specific task or need your business wants to address (for example, the promo of a limited-edition line of belts for pets)
  • invites agencies, management platforms, or other suppliers to pitch basic creative ideas or solutions for your brand as an entire

The RFP process provides a way for a company to veterinarian concepts and providers before committing to a considerable partnership or long-lasting contract. Why wouldn’t you want to scope out your options before locking one down?!

A good RFP for social media management services should provide background, explain the project and its objectives, and define bidder requirements.

That being said, it’s a delicate balance between offering info and oversharing. The art of an RFP for social networks lies in supplying the essential quantity of information while leaving room for creativity. It deserves taking your time and doing it right, however, because the better your RFP, the better the supplier proposals will be.

(FYI: RFPs can be used for other business needs as well. You may create an RFP for assist with a print marketing campaign or for producing services. A social networks RFP is particularly looking for propositions in the field of social networks marketing.)

What to consist of in a social media RFP

Wondering what to consist of in your social media RFP?

While every RFP is different, the majority of strong social networks RFPs feature a few typical components. (Simply read a couple of social networks RFP examples, and you’ll see these same information turning up again and again and again.)

Your social media material need to be creative, however when it pertains to social networks RFPs, it actually is finest to stick to a tested structure.

Whether you want to deal with a social media firm, digital marketing agency, or specific contractor, we advise consisting of these ten sections (in this order!) for your next social networks RFP.

1. Introduction

2. Business profile

3. Social network ecosystem

4. Task function and description

5. Challenges

6. Secret questions

7. Bidder qualifications

8. Proposal standards

9. Task timelines

10. Proposition examination

We’ve parsed out each section so you can get a better sense of what it ought to consist of in your RFP for social networks services.

1. Intro

This is your first impression: an opportunity to provide a big-picture introduction of what you’re looking for. It resembles your goal on a resume.

Provide a top-level summary of your social networks RFP. This short section ought to consist of essential information such as your company name, what you’re trying to find, and your submission due date.

Here’s an example:

Phony Company, Inc., the international leader in phony companies, is searching for a fake social media awareness project. We are accepting proposals in response to this fake ask for proposition up until [date]

2. Business profile

Time to peel back some layers and let the reader know what your brand name is everything about.

Share some background on your company. Attempt to exceed the boilerplate and offer information that may relate to an RFP for social media marketing services. This might include your:

  • Objective statement
  • Core worths
  • Target customers
  • Secret stakeholders
  • Competitive landscape

If including any of the above in your social networks RFP would need divulging trade tricks, keep in mind that extra info is available upon demand and/or NDA signature.

3. Social network community

In order to get great social media proposals, you have actually got to offer your suppliers a peek behind the drape. Understanding is power!

Provide suppliers a summary of how your business utilizes social networks. Let them understand which social channels you’re most active on or which networks you’ve picked to prevent. Some other things you might point out in this section may consist of:

  • A summary of active accounts
  • Important aspects of your social marketing strategy
  • Summaries or links to past or ongoing projects
  • Pertinent social analytics (e.g., audience demographics, engagement, a social media audit, etc)
  • Highlights from your social accounts (e.g., material that performed well)

Discover Puerto Rico detailed its vast array of social networks accounts in its social networks RFP, clarifying the difference in between their leisure audience and their service audience.

SOURCE: Discover Puerto Rico An essential factor to supply this intel in your social media RFP is to avoid repeating. Without this info, you might end up with social networks propositions that are too similar to past concepts, which is eventually a waste of everyone’s time.

The much better a vendor can comprehend your social media landscape, the much better they’ll have the ability to provide a successful principle.

4. Task purpose and description

Explain the purpose of your social networks RFP. What are you trying to find? What social networks objectives are you hoping to accomplish? Be as specific as possible.

Some examples might consist of:

  • Promote awareness of a brand-new store opening in [area]
  • Gain new followers on a just recently released social media channel
  • Boost consideration for an existing services or product
  • Generate more leads via particular social media channels
  • Develop your business as an idea leader
  • Share company worths or initiatives with a target audience
  • Run a seasonal promo or social contest

Remember, social networks projects can and must include several objectives. Each objective offers a box for a vendor’s proposition to check off.

This RFP from SkillPlan outlines the business’s primary goals and secondary goals clearly and concisely.

SOURCE: Merx Consider utilizing primary and secondary goal classifications so that it’s clear what matters most.

5. Difficulties

The battle is real … real essential to show your potential brand-new social networks collaborator, that is.

The majority of companies are well aware of the distinct difficulties they deal with on and off social networks, but an unaware 3rd party will not have that same understanding.

Recognize obstructions upfront in your social networks RFP so you can work together to resolve or work around them.

Obstacles may consist of:

  • Consumer level of sensitivities (e.g., anything that would assist a vendor avoid pushing recognized pain points)
  • Legalese (e.g., troublesome disclaimers and disclosures that often obstruct of creative concepts)
  • Regulatory compliance (are there age or other restrictions connected with marketing your item?)
  • Differentiation (is it hard to differentiate your product and services from rivals?)
  • Social network security (have you faced problems with scammers or hackers in the past?)

Resource and budget obstacles might be relevant here, too. Does your company have enough personnel to support needed customer support and community management? Be sincere. The very best proposals could provide invaluable services.

6. Secret questions

It’s going to be tough for a supplier to offer an excellent answer when they don’t know what you’re asking for.

That’s why it’s incredibly typical to find questions in social media RFPs used for marketing purposes. They frequently follow or are included as a subsection in Difficulties. In many cases, they merely ask: How will your proposition address these difficulties?

Consisting of concerns is a way to make sure that propositions supply the options or responses head-on instead of evade or skirt around them. If your company deals with considerable difficulties, these responses will make it much easier to assess the proposals you get.

7. Bidder certifications

Sure, there’s an opportunity a young hotshot with a heart of gold is going to simply crush your task, but chances are you’re searching for somebody who’s existed and done that. So ask for what you want.

The bidder credentials area of a social networks RFP is where you can ask for information on why a business may be distinctively qualified to take your job on.

Experience, past jobs, team size, and other qualifications are essential elements when examining vendors who answer your RFP for social media marketing services.

Include credentials that will produce an effective job, help you assess social media propositions, and are necessary to your company. For example, while it might not concern a social networks RFP, your business might prefer B Corps.

Some things to request:

  • Details on the size of the vendor’s team
  • Proof of social networks training and accreditation (SMM Panel’s social marketing education and certificate program, for instance)
  • Examples of work with previous or existing clients
  • Client reviews
  • Arise from previous projects
  • A list of staff members– and their titles– who will work on the task
  • Job management technique and method
  • Resources that will be devoted to the job
  • Anything else about the supplier and their work that is very important to you and the execution of the job

Sure, you can disregard the bidder certifications area, but you might end up with a lot of applications that do not have the information relevant for you to make a decision. So include anything and whatever you want to see from prospective suppliers.

8. Proposal standards

This is where you enter the nitty gritty: how exactly do you desire this social media RFP packaged and delivered?

This section ought to cover proposition submission fundamentals: when, what, where, and how much. Show the deadline for submission, how proposals ought to be formatted, and the level of detail you need for budget plan breakdowns.

The Government of Nova Scotia offers suppliers a clear overview for their proposals.

SOURCE: Nova Scotia If your business has brand name standards, social networks guidelines, a social networks design guide, or any other pertinent resources, include links or details on where vendors

can find them. Make sure to include a point of contact also. Our social media RFP design template puts contact info in the header. But it doesn’t matter whether you put it first or last, so long as it’s readily available for firms to direct questions or clarifications.

9. Job timelines

Every social media RFP need to show proposal and job due dates– that’s why you won’t discover a social networks RFP example without one.

In this area, provide a structured proposal schedule that vendors can follow. If your project is connected to a specific date or event, include those essential shipment dates too, but if you have actually got some flexibility, it’s okay to be broad here.

A social networks RFP timeline may include:

  • Due date to RSVP participation
  • Fulfilling duration with suppliers for initial conversations
  • Deadline for agencies to submit questions
  • Proposition submission due date
  • Finalist choice
  • Finalist discussions
  • Selection of winning proposition
  • Contract settlement period
  • When alerts will be sent out to bidders who were not picked
  • Consist of a hard deadline or target job date. If crucial turning point and deliverable deadlines are already in place, that ought to be suggested here also.

10. Proposal examination

Just like your teacher supplied you with a rubric back in your schooldays, you need to provide suppliers a clear set of judgment standards to work towards. How can they wow you if they do not know what wows you?

Both you and prospective suppliers need to know ahead of time how their proposals will be assessed. List the criteria you will measure and how each category will be weighted or scored.

The National Institute of Urban Affairs supplies an in-depth chart outlining how each application will be judged. Intimidating? Yes. Crystal clear? Likewise yes.

SOURCE: National Institute of Urban Affairs Be as transparent about your agency choice process as possible. If a rubric design template or scorecard is available, include it here. If evaluators will offer remarks, let bidders know whether they should or ought to not anticipate to get them.

Lastly, indicate the mentioned budget plan’s role in your decision-making procedure. Will it be revealed to evaluators after they’ve scored the proposition? How will cost vs. worth be figured out?

Social network RFP template

If you skimmed all that content, we don’t blame you– it’s a lot to take in and procedure!

That’s exactly why we constructed this totally free social media RFP example: a template to make things easy for you.

Use this social media RFP design template as a starting point, and customize it to your needs. You’ll have the ability to utilize this to create your own in minutes and discover the ideal supplier to help you attain your goals.

Save time handling your social media presence with SMM Panel. From a single control panel you can publish and arrange posts, discover appropriate conversions, engage the audience, step outcomes, and more. Attempt it free today.

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