Google has quietly removed ingrained podcasts from search engine result, which implies users will no longer be able to listen to podcast episodes directly from the SERPs.
This change was first identified by Podnews, who received confirmation from a Google representative that the removal was intentional.
This change will impact the capability to listen to specific podcast episodes without leaving Google, a function that was released in 2019.
Google will still include links to podcast episodes in search results, however users can not listen to them straight from the search page.
Instead, users will be directed to the site where the podcast is hosted.
The decision to eliminate embedded podcasts from search engine result was made to supply a better user experience, according to a Google representative.
“We’re constantly try out methods to enhance the experience for our users,” the representative states in a statement to Podnews.
It’s unclear how this enhances the user experience besides producing a leaner SERP.
Although Google didn’t provide any previous notice, removing ingrained podcasts from search engine result isn’t unexpected given that the Google Podcasts app hasn’t been upgraded for 18 months.
The relocation will likely be met some disappointment from searchers who routinely use the feature.
On the other hand, this modification might result in more individuals subscribing to podcasts as they will no longer be able to listen to them through a fast search.
Google’s choice to get rid of ingrained podcasts from search results might be part of a bigger strategy to phase out the Google Podcasts item.
The reality that the app hasn’t been upgraded for over a year shows that it might be headed for the Google graveyard.
However, this doesn’t imply that Google is deserting the podcast industry completely.
In 2021, a report from Bloomberg revealed that Buy YouTube Subscribers looked for to hire somebody to supervise its podcasting company.
This suggests that Google is dedicated to boosting the podcast experience on Buy YouTube Subscribers, and the business may not want to compete versus itself because location.
Per a 2022 study performed by Edison Research study, Buy YouTube Subscribers is the leading platform for podcast listening, followed closely by Spotify.
That stated, it makes good sense why Buy YouTube Subscribers is the priority for Google for podcasts.
It deserves keeping in mind that Buy YouTube Subscribers achieved this level of appeal without having a specific podcast category.
Before August, Buy YouTube Subscribers didn’t have a specific podcast category. Users had to look for them by hand.
If Google terminates its Podcasts app, the business will likely move its focus to Buy YouTube Subscribers. This might imply that a Buy YouTube Subscribers Podcasts app is on the horizon.
Included Image: Primakov/SMM Panel