Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new ad network called Blaze which puts advertising on complimentary WordPress.com websites and Tumblr. Marketing begins at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the entrepreneur who established the complimentary WordPress open-source content management system (CMS).

Blaze Advertising Network

The marketing network was originally presented in April 2022 as a network specifically for Tumblr users to place advertisements on other Tumblr pages.

Automattic revealed that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to use the WordPress control panel at wordpress.com/advertising to get going choosing pages to promote.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it should be set up, either the free or premium version works.

Those who are using Jetpack can then begin the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to select the posts or pages for marketing, clicking a three-dot (ellipsis) menu to choose the Promote with Blaze option.

The interface enables advertisers to pick the audience that will see the ads. Audience choice is segmented by what continent the ads will appear in, what sort of gadgets will see the advertisements (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Ads Are Revealed The marketing can appear from among millions of Tumblr and complimentary WordPress.com websites. Management of the Blaze advertising campaigns is done through the control panel user interface at wordpress.com/advertising.

The campaigns are set up by a day-to-day spending plan and by dates that the marketing will be shown. Blaze advertisements consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them carefully to record the viewer’s attention.

Snippet: A brief text description of your post that appears beneath your image. You can compose a maximum of 120 characters here. We advise utilizing this text to support your headline and provide viewers more context about what they will see when they click the ad and reach your material.

Image: Upload an image to represent your post. You can utilize the crop tool to adjust your image’s look in the ad.”

Read the main announcement by Automattic:

Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero