30 Material Marketing Stats You Ought To Know

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Content continues to rule most marketing methods, and there is proof to support my assertion.

Simply put, material marketing is an important element of any digital marketing strategy, whether you’re running a small local service or a big international corporation.

After all, content is indisputably the extremely lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and functions, has actually efficiently ended up being enhanced content marketing as Google demands and rewards services that develop content showing Know-how, Authority, and Credibility to the advantage of their clients.

Material marketing includes creating and sharing important, relevant, amusing, and consistent content in numerous text-based, video, and audio formats.

The primary focus must be on attracting and retaining a plainly specified audience, with the supreme goal of driving successful customer action.

However with a lot content being produced and shared every day, it is very important to stay upgraded on the most recent trends and best practices in material marketing to keep pace.

To help you do simply that, here are 30 content marketing statistics I believe you need to understand:

Material Marketing Use

How many businesses are leveraging content marketing, and how are they planning to find success?

  1. According to the Material Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers utilize content marketing as part of their total marketing method.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Material Marketing Study performed by CMI discovered 40% of B2B online marketers have a recorded content marketing strategy; 33% have a strategy, however it’s not documented, and 27% have no method whatsoever.
  4. Half of all online marketers say they outsource some material marketing.
  5. The pandemic increased material use by 207%.

Material Marketing Strategy

What techniques are content marketers using or discovering to be most effective?

  1. 83% of marketers think it’s more reliable to develop higher quality content less often.
  2. In a 2022 Statista Research Study of marketers worldwide, 62% of participants said they believed it was essential to be “constantly on” for their consumers, whereas 23% thought content-led communications were most effective for personalized targeting purposes.

Types Of Material

Material marketing was synonymous with publishing blogs, but the web and content have developed into audio, video, interactive, and meta formats.

Here are a few stats on how the different types of material are trending and carrying out.

  1. The top 3 kinds of material being produced by marketing groups in 2022 included videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the leading 2 content types that B2C marketers utilized in the last 12 months. Their use of long-form posts increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient type of social media material.
  4. 40.8% of marketers stated original graphics (infographics, illustrations) assisted them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers anticipated their company to purchase video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) draws in 21% less traffic and 75% less backlinks than posts of typical length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive material sees 52.6% more engagement than static material, with purchasers spending approximately 8.5 minutes seeing static content products and 13 minutes on interactive material products. (Source: Mediafly)

Material Circulation

It is not just adequate to develop and publish material.

For a material strategy to be effective, it needs to include distributing content through the channels often visited by a service’s target audience.

  1. Buy Facebook Verification Badge was the leading circulation channel for B2C online marketers in the past 12 months and the channel that drove the very best outcomes. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing natural social media distribution channel.
  3. 80% of B2B online marketers who utilize paid circulation use paid social networks advertising (Source: CMI)

Content Usage

Once content reaches an audience, it is very important to understand how an audience takes in the content or does something about it as an outcome.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices said they relied more on useful material like case studies and visual content, such as webinars, to assist their purchasing decisions and pointing out a greater emphasis on the reliability of the source.
  2. Purchasers want to spend no more than 5 minutes evaluating most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the average reader invests 37 seconds reading a blog site.
  4. 65% of participants to DemandGen’s study stated they offer more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

Content Marketing Efficiency

One of the main factors content marketing has removed is its capability to be determined, enhanced, and connected to a return on investment.

  1. B2C marketers reported to CMI the leading 3 objectives content marketing assists them to attain are creating brand awareness, building trust, and educating their target audience.
  2. Material marketing produces 3 times as lots of leads as standard outbound marketing but expenses 62% less (Source: CMI).
  3. 56% of online marketers who take advantage of blogging say it’s an effective method, and 10% say it produces the best ROI (roi). (Source: Hubspot blog site research)
  4. Over 60% of online marketers determine the success of their content marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget plan changes and the willingness to buy particular marketing strategies are excellent indications of how popular and reliable these techniques are at a macro level.

The following stats certainly appear to suggest marketers have actually purchased into the value of material.

  1. 61% of B2C online marketers in CMI’s 2021 research study stated their 2022 content marketing budget plan would exceed their 2021 budget.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing budget on content marketing. Moreover, 43% saw their material marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All kinds of marketing featured challenges related to time, resources, expertise, and competitors. Acknowledging and dealing with these challenges head-on with well-thought-out techniques is the very best method to overcome them and recognize success.

  1. Top challenges consisted of “drawing in quality leads with our material” (41%), “producing enough traffic and promoting our content” (39%), “creating material that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social media algorithms (53%), and information management/analytics (48%) are amongst the top concerns for B2C online marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled devices due to digital fatigue (Source: EY Study)

Time To Begin

As you can plainly see and maybe have already recognized, content marketing can be an extremely efficient and affordable way to produce leads, develop brand name awareness and drive sales.

Those willing to put in the work of constructing a documented content method and executing it by producing, dispersing, and optimizing high-value, appropriate customer-centric content can reap considerable company rewards.

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Featured Image: Deemak Daksina/SMM Panel