Twitter Launches Blue For Business With Square Profile Photos

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Twitter is introducing Blue For Organization, a new version of Blue Verified designed to identify brand name accounts from personal accounts.

In addition to a gold checkmark, Blue For Organization comes with a square profile photo and the capability to connect any associated Twitter accounts.

When business accounts designate their associated accounts, such as individual Twitter accounts of employees, the affiliate gets an additional badge next to their verified checkmark.

The image at the top of this page reveals an example of a Twitter staff member’s account, which has a blue checkmark and a badge with Twitter’s logo.

In a post, Twitter offers numerous examples of how brands can utilize Blue For Service:

“By developing this connection, we’re making it possible for organizations to create networks within their own organizations– on Twitter. Organizations can affiliate their leadership, brand names, support handles, employees or groups. Journalists, sports group players or movie characters can all be associated. You call it, we got it. Each affiliate will be verified and officially connected to their parent deal with based on a list supplied by the moms and dad business. We will share any brand-new requirements, rates or process as we upgrade them.”

Regardless of how Twitter attempts to spin it, there’s little doubt that Blue For Company is created to sell more memberships.

If your brand and its affiliates are at risk of impersonation on Twitter, having everyone confirmed and linked under the very same parent account could be worthwhile.

Nevertheless, without further information, it isn’t simple to measure this service’s value to businesses.

To that end, we don’t know how much it will cost businesses, as signups aren’t open yet.

Twitter is piloting Blue For Businesses with choose accounts and will make the service broadly available next year.

Source: Twitter
Included Image: Screenshot from business.twitter.com/en/blog/twitter-blue-for-business.html, December 2022.