Elon Musk revealed today that Twitter will now show view counts on tweets, providing users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise known as impressions, was previously only offered to the account that published the tweet.
The exception, as Musk notes, are videos, which have traditionally displayed a view count.
Twitter is presenting View Count, so you can see the number of times a tweet has actually been seen! This is normal for video.
Demonstrates how a lot more alive Twitter is than it might appear, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the main material and will upgrade in real time as the tweet is seen.
The choice to make tweet impressions public seems motivated by the concept that it will make Twitter look more active.
Tweet view counts will offer outside observers a better understanding of the possible reach and effect material can have on Twitter. In Musk’s view, this might motivate more individuals to sign up with and get involved on Twitter.
For brand names and companies, view counts will be a handy way to measure the reach and engagement of sponsored material on the platform.
Knowing the number of impressions other individuals’ tweets get can likewise assist businesses identify genuine influencers in their niche, as engagement numbers don’t tell the whole story.
As others have actually already mentioned, public view counts can potentially expose accounts that artificially inflate their engagement and fan numbers.
If a star or “reporter” has 2 million followers and hardly gets any views on their tweets due to the fact that they acquired 1.9 million phony followers in order to seem A-List …
This will expose great deals of phony followers acquired by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who genuinely has an audience on Twitter and who has a large percentage of inactive followers.
Included Image: Phil Pasquini/SMM Panel